Monthly social media report template for clients

A monthly social media report shows your client what you did this month, what it achieved and what comes next. Here's a structure, a checklist and presentation tips to use as your social media report template.

What is a monthly report for?

Your client only sees finished posts in their feed. The planning, writing, editing and back-and-forth stay hidden. A monthly report makes that work visible and answers three questions:

• What did we do? How many posts went out, on which topics and in which formats.
• What did it achieve? How followers and interactions changed, and which content worked.
• What's next? What you'll change next month based on what you learned.

When you answer all three, the report stops being paperwork and becomes a regular chance for your client to see and understand what they're paying for.

Monthly report structure: a checklist

This order is a good starting point. You don't need to cover every point at length every month, but keep the structure the same.

1. Summary. Three or four sentences up front: the month's key result, one lesson and the next step. Some clients read only this part, so it should make sense on its own.
2. Published content. How many posts went out per channel, in which formats (image, video, Story), and if anything was skipped or failed, why.
3. Audience growth. Followers at the end of the month, the change in numbers and percent, and the trend compared with previous months if you have it.
4. Engagement and top posts. Total likes, comments and shares, plus the month's two or three best-performing posts with an image or link.
5. What worked, what didn't. A short, honest assessment: which topic or format got more response, and what fell short.
6. Next month's plan. Concrete steps: topics, campaigns, formats to test and what you'll measure.

You can also end the report with a short list of what you need from the client: photos, approvals, key dates. That way the report also kicks off the next month.

How do you explain the numbers honestly?

Numbers alone say little. What helps your client is understanding what they mean and what you'll do about them.

Trends over single numbers

One month of data can be noise. How followers or interactions move over several months tells you more than one isolated figure. When you can, show the previous month or the trend over recent months alongside it.

Context for the important numbers

If interactions dropped, write down the likely reason: fewer posts went out, it was a holiday period, or you tested a new format. If a post did unusually well, say why you think it did. An unexplained drop causes worry, while an explained one becomes a lesson.

Don't report vanity metrics alone

Follower count matters, but it doesn't tell you whether the audience engages with the content. Show interactions and the average per post next to it, and tie the numbers to your client's goals. If the goal is website traffic, a link click says more than a like.

Don't sugarcoat

If something didn't work, say so and add what you'll change. Your client can see the numbers in their own accounts anyway, and a consistent, honest report is what builds trust.

Presentation tips

• Keep it short. One or two pages are enough; details can go at the end or in an appendix.
• Make it visual. A trend line or images of the top posts get the message across faster than a page of numbers.
• Stay consistent. Use the same structure and the same metrics, and send it around the same time each month, so your client can compare month to month.
• Speak your client's language. Instead of jargon, explain what a number means for their business.
• Always include a next step. By the end, your client should know what happens next month.

How does Lacamio help with the monthly report?

In Lacamio, every brand has its own monthly client report for Facebook Pages and the Instagram professional accounts linked to them. Switch months or pick an exact date range. The report shows:

• how many posts were published from Lacamio, scheduled or failed, plus AI credits used that month,
• the combined follower count of your Facebook and Instagram channels, recorded daily, with the change in numbers and percent and a follower trend line,
• likes and comments on posts for each Instagram account (including posts published outside Lacamio), the average per post and the top-performing posts,
• the brand's logo and name in the report header.

Posts sent from Lacamio also show their numbers in the Planner: for example reactions, comments and shares on Facebook, and likes and comments on Instagram. The Print / PDF button opens your browser's print dialog, where you can print the report or save it as a PDF and attach it to your email to the client. The report is the same on every plan, including Free.

Reach and TikTok statistics aren't part of the report today, and there's no CSV export. If your client needs those, add them from the platforms' own analytics.

If you'd like your client to approve next month's posts in advance, take a look at client approval as well (Advanced plan).

Start your next report

Pick the month's two or three best posts, write the summary and close with next month's plan. If you want the numbers in one place, sign up for free, connect your channels and Lacamio starts collecting the data.