Write a post in the editor

Click New post in the left menu. Under Post type choose Feed, Story or both, then select the brand's channels. Write one Common text for every channel, or switch to Per channel to give each channel its own text; when you switch, each selected channel starts with the common text. Instagram needs an image or a video.

The editor keeps your text in this browser while you write. If you leave, Restore brings it back, but you have to attach the media again.

The Preview shows the post the way each platform displays it, on desktop or mobile. The counter under the text shows the limit of the strictest selected channel. Under Platform limits, red items are things a platform would reject and yellow items are risks. While a red item remains, sending is disabled. See Images, videos and carousels.

• Emoji and Templates: insert an emoji, or save the current text as a template and reuse it in this brand.
• Link tools: Shorten + count clicks puts a short lacamio.com/l/… link into the post and counts its clicks. Campaign tracking (advanced) adds UTM tags for your website analytics.
• AI hashtag suggestions: Suggest from text costs 1 credit. Inserted hashtags go below the text, after an empty line. With an Instagram channel selected, Hashtag research shows a hashtag's top posts.
• Image alt text: describe the image for screen readers. AI suggestion writes one for free.
• AI captions: from a video's audio (1 credit), or for free with Caption from image.

Publish now sends the post right away (Ctrl/Cmd + Enter). Schedule lets you pick a later time: see Schedule, queue and repeat. Save as draft (Ctrl/Cmd + S) puts the post in the Planner's drafts and sends nothing, even while red items remain.

If you are an editor in the brand, the main button is Submit for approval: an owner or an admin approves the post before it goes out. See Roles and permissions.